article · Dec 1, 2008 · downrange.tv
DOWN RANGE TV What Are The Risks? What WERE They Thinking?
| | | From DOWN RANGE TV Jim Shepherd What Are The Risks? What WERE They Thinking? By Jim Shepherd Dec 1, 2008 - 12:56:24 AM What Are The Risks? What WERE They Thinking? They're everywhere, hawking anything from indoor grills to outdoor gear, looking you straight in the eye and assuring you that "whenever they go (your activity here), they'd never go without (product here)." They are celebrity endorsers, and these days, it seems everyone has a "celebrity" attached to their products. The logic is simple: if someone identifies with a celebrity, they will buy the products that celebrity uses. Jo
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