article · 2008-06 · downrange.tv
DOWN RANGE TV Outdoor Channel Promotes Conservation and Outdoor Stewardship Through Multi-Platform Campaign
| | | MEET BRUCE GRAY ON DRTV - CLICK HERE... | | | | TEMECULA, Calif., June 12 /PRNewswire-FirstCall/ -- Outdoor Channel, America's Leader in Outdoor TV, today launched "This Land is Your Land," a comprehensive corporate responsibility campaign that is based on the four 'CORE' principles of conservation, outreach, responsibility and education. The campaign targets viewers, partners and employees and will combine on-air, online, guerilla and local grassroots tactics. "The 'This Land is Your Land' campaign will inspire more people to connect with the great outdoors through emphasis of the 'CO
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